Some Siri-ous Business 🍏📱

👀 TLDR

In this week’s What’s Appening, we cover Apple’s WWDC 2026. The final keynote for Tim Cook as CEO was rather subdued, though we did get some interesting announcements, not least a (kind of) timeline for Siri AI. We also have news on a potential IPO from OpenAI, a new app from Meta, an incredible stat on human vs. bot internet traffic, a strange warning from Anthropic, and lots more!

🎬 Our Top Take

🍏📱 Apple – Cook’s Final WWDC Is Cautious and Apologetic

One of the most intriguing things about WWDC 2026 – Apple’s annual showcase of software and ‘ideas’ – is how little coverage it got compared to usual. Indeed, mere hours after it wrapped up yesterday, tech publications had already moved on to the next story in the news cycle, focusing on OpenAI’s plans to go public. So what did go down? Well, there were no big product reveals. In fact, Apple VP Craig Federighi basically spent the first part of the keynote talking about “fixes,” i.e., changes to stuff, such as Liquid Glass, that users haven’t been happy about. The headliner was, of course, AI Siri, or as Apple has rebranded it, Siri AI. It is, as many suspected, not quite ready yet. It will be released in beta later in the year for normies (next week for developers), but not in the EU or China, where it faces regulatory headwinds. Siri AI will also be launching as a standalone app. There were plenty of other nice bits – iOS 27, AI agents to help with passwords, improvements with device search (especially on Mac), and some hints at cool AI stuff coming to iPhone cameras – but, well, this was certainly low-key. Federighi seemed to spend more time subtly apologizing for the recent past than talking about the future, and Tim Cook, in his final WWDC address, tried to sound excited but didn’t have a lot to work with. This is no disaster for Apple, even if its stock price suddenly dropped during the keynote. It openly admits now that it got left behind – still is – in the AI race, but it also came out swinging, claiming that products and services shouldn’t have AI for the sake of it. And therein lies the key: It’s not just about pumping every Apple product with AI; it’s about getting AI right for Apple. #WWDC2026 Read more here.

📲 App of the Week: Forum

Meta obviously has the marketing budget to make a big song and dance when it releases a new app, but in the case of Forum, it was very, very quiet, perhaps in a bid to iron out some wrinkles before it gets a wider launch. Anyway, Forum is a standalone app but is tied to Facebook Groups, designed to bring members into a Reddit-like platform for longer discussions. Before you rush to download it, you should be aware that some social media experts believe that the value for Meta here lies in having a Reddit-like repository for questions and answers, which is particularly useful for training AI. But if you’re happy enough with that, you can check out Forum for iOS here. It has yet to launch for Android.

🧐 Stat of the Week: 57.4%

📈📉 Web – Bot Internet Traffic Now Exceeds Human Activity

AI agentic internet traffic is booming – that’s hardly a surprise. Someone put it succinctly: If you are looking for something, you might check 1 or 2 webpages, whereas AI can trawl 100s, perhaps 1,000s. Anyway, the upshot is that monitors have now found that there are more bots than humans using the web. In fact, at the time of writing, Cloudflare reports it at 57.4% for bots and 42.6% for us mere humans. #TrafficJam Read more here.

🗞️ Other Stories

📍 Meanwhile at 3Advance

It's coming to (North) America! 🏆 The World Cup kicks off Thursday, with Mexico taking on South Africa in Mexico City. This is shaping up to be the most AI-saturated tournament yet – Lenovo is the first-ever "Official Technology Partner" of FIFA, Sportradar is serving ads that update automatically with live scores, and 86% of media buyers are using generative AI for video content just to keep pace. To be honest, though, we care less about the tech and more about the footie. ⚽️ Paul and Darren are still grieving Ireland’s failure to qualify, but despite that (and how much we all despise FIFA), they’re ready to enjoy it with the rest of the world. If you’re not into football/soccer/life, we forgive you. You can still enjoy some of the fun around it, though, like this German fan’s commentary on all things America. #WorldCup2026