Late Night Google 📱🗣️

👀 TLDR

In this week’s What’s Appening, we cover Made By Google 2025. Google clearly wanted to turn heads with the event, bringing in Jimmy Fallon to present and a host of influencers to (in their words) reach audiences that would not usually watch a tech event. We parse out the best bits delivered by Jimmy and co. We also have news on Elon Musk following through on his promise to sue Apple, Flying burritos (yes, really 🌯✈️), Google’s new policy on in-person interviews (no more spoofing with AI), and more.

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🎬 Our Top Take

📱🆕 Google – Pixel 10 Launched with Celebs and a Big Dollop of AI

It's been a while since one of Google’s tech events really got our pulses racing, and we weren’t sure if choosing Jimmy Fallon to host Made by Google 2025 (making it feel like a long QVC-style infomercial) was going to change that. Indeed, The Verge summed up the event as like being “sucked into an episode of WandaVision,” which probably tells you what you need to know presentation-wise. Anyway, the tech is what is important, and Google did have some interesting new products. On hardware, it delivered the Pixel 10 series, which has some really cool AI features (take note, Apple), including Voice Translate, which instantly synthesizes your voice to speak foreign languages, Magic Cue, which can call up information in your inbox automatically and display it on your phone while on a call (the example used was automatically retrieving your flight info while on the phone to an airline), and the 100X Zoom camera, which, well, speaks for itself. On the software & AI end, there was a host of updates to Gemini Live, a tool where you can edit Google Photos simply by asking, and the infusion of Gemini into Google for Home products, like Nest. The late-night-show presentation might have fallen flat, and you may or may not rush out to buy the Pixel 10, but one thing is certain: Google is streets ahead in getting AI into its hardware. It’s a leg in the AI race that it’s clearly winning. Oh, one last thing: Google collected all the news from the MBG 2025 event and placed it in audio and video summaries through NotebookLM. Check it out here. #MadeByGoogle Read more here.

📲 App of the Week: WTMP

The WTMP – Who Touched My Phone – app is an interesting security tool. The app discreetly takes a photo whenever anyone other than you lifts your phone and unlocks it via PIN, passphrase, etc. It will also secretly log the activity of the ‘intruder’, including time stamps of websites visited.  While it could be used as an anti-theft app, we see it – and the marketing backs this up – more as a means to stop the kids from using mom or dad’s phones when they shouldn’t. The app is free, but some in-app purchases are offered. Get WTMP for iOS here and Android here.

🧐 Stat of the Week: 95%

📈📉 AI – 95% of Companies’ AI Pilots Are Failing (MIT Study)

You’ve probably noticed a bombardment of advertising on the necessity to integrate AI into business, using the tech to scale it, make it more productive, etc. Yet, an MIT study says that the success rate is low, arguing that only a small percentage see rapid revenue acceleration, and that the vast majority of AI pilot schemes are falling short. The argument is that it’s not the tools, but the way businesses are using them, with more gains to be had in back-office workflows than using AI for strategies like marketing and sales. If you’re a business owner, you can access the full report here. #AIIntegration Read more here.

🗞️ Other Stories

📍 Meanwhile at 3Advance

At 3A, we basically live in Notion – client docs, meeting notes, processes, our handbook, even this newsletter. So when Notion rolled out its new AI Meeting Notes feature, we were pretty excited. It’s great for us because everything happens right in Notion. Teammates can drop thoughts during a meeting while AI captures the transcript, summary, and action items. Afterwards, everything’s saved in one searchable spot. We’ve started testing it on internal calls, and it’s already making life simpler – especially as conversations and sprint discussions flow straight into the same place we track projects and roadmaps. For teams who rely on Notion, this feels like a really handy upgrade.