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Believe the Hype ⚡️🎬
What’s Appening: YouTube Hype, Snap Spectacles, Project Amelia, Jony Ive
Newsletter
September 24, 2024
SNAP SPECTACLES SACRIFICE FASHION FOR FUN
👀 TLDR
In this week’s What’s Appening, we cover YouTube’s plans to help smaller creators get discovered. The Hype button promises to beat the algorithm that constantly feeds bigger accounts, but will it work? We also have news on Snap’s huge (literally) AR glasses, iPhone designer Jony Ive partnering with OpenAI on hardware, Amazon’s Project Amelia for sellers, a movie studio’s AI deal, as well as our App, Stat & Quote of the Week.
Our Top Take 🎬
📱📵 Hype Feature Offers Hope to Smalltime YouTubers
YouTube has a “Mr Beast Problem.” Big accounts get favored by the algorithm, get more views and followers, and then the wheel keeps turning. Users have been vocal in wanting the platform to enhance discovery for smaller creators. For example, many claim TikTok has taken YouTube’s crown for new music discovery. YouTube has bowed to the demands, introducing Hype to bypass the traditional recommendation algorithm. Hype is like a turbo-charged button for smaller accounts (fewer than 500K subscribers only), putting hyped accounts with quality content (like ours!) on a leaderboard to aid exposure. Initially, users will be limited to 3 hypes p/w. YouTube has portrayed this as organic – and we love the concept – yet we note it has plans to sell fans batches of hype for their favorite creators. That defeats the purpose. #HypedUp Read more here.
🗣️ Poll: Is TikTok or YouTube Better for Discovering Music? |
📍 Meanwhile at 3Advance
Join us in celebrating the everyday freedoms that the First Amendment brings to life at the Freedom Forum’s 1A Fest! From live music, comedy, and art to immersive experiences and First Amendment-themed food, there’s something for everyone. Several 3A team members will be attending, and we’d love to see our DC, Maryland, and Virginia communities there for a day of fun, conversation, and performances. Don’t miss out on the chance to explore the Tent of Extraordinary Freedoms and grab some 1A swag!
📲 App of the Week: PicStudio AI
Want to wow with your mug on a job application? An actor looking for the perfect headshot? Our app of the week is all about the perfect portrait. PicStudio AI takes undesired photos and generates new realistic images of you with different expressions and settings. It’s already making waves with influencers, but we can think of a bunch of different use cases. Starter packs cost $29.99. Check it out here.
🧐 Stat of the Week: 97%
📈📉 Smartphones – Nearly All UK 12yos Own a Mobile Device
Over in the UK, there’s a huge discussion about kids’ access to social media and smartphone ownership. The latest findings show that just 3% of 12yos don’t have a smartphone (it’s around 9% in the US). Another study shows that 20% of British 3-4yos have access to a smartphone. Crazy, right? It’s the new norm, but it feels like a problem. #KidPhones Read more here.
🗞️ Other Stories
😎 Snap Goes Big on Glasses. Snap unveiled “Spectacles”, AR glasses that work great and look, well, you be the judge. They cost a bomb, too. More here. 🇧🇷 X Marks the U-Turn. Could X be back in Brazil? It has bowed down to the wishes of the Brazilian Supreme Court on taking down controversial accounts. More right here. 🤝 Ive Got Something New. Jony Ive, co-designer of iPod, iPhone & iPad, is working with OpenAI on super-secret AI hardware. The rumor mill is churning over what it could be. Story here. | 🍏 Learn As You Earn. Amazon unveiled Project Amelia, an AI chatbot that gives tips and business advice to 3rd-party sellers. Learn more here. 📽️ Lionsgate AI Deal. The Studio behind John Wick and Twilight agreed a deal with Runway AI to use gen-AI in movie production. Humans in the movie biz ain’t too pleased. Details here. 🍟 Chips Ahoy. Intel is struggling, Qualcomm isn’t. The latter wants to buy the Intel in the chip sector’s biggest-ever deal. We love the smell of antitrust lawsuits in the morning. More here. |
✍️ Quote of the Week:
Bill Gates reckons we should listen to that squeaky wheel and give everyone some grease. We agree. 👌
📣 Promos
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